About Us

We have a long lineage of fine jewellery making, with over 40 years of expertise in creating an approachable & trustworthy service. Our pieces always come with overflowing passion & love for perfection.

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Premium Feel

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Eye-pleasing products

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Glamorous Touch

White Gold began gaining popularity in the early 1900s as an alternative to platinum. Platinum was steadily becoming more fashionable, but because of its rarity many could not afford it. Then, during World War II the government put a ban on the use of Platinum for any non-military functions and the demand.

Customer's Testimonials

Aman & Mark Pothecary

Super service, received my diamond ring and it is amazing. It came complete with certificate and all hallmarks; I was pleasantly supirces to also receive a very warm call from the Shop Manager also. Thank you to everyone at Universal gems! From Bristol

H & S Khela

“I have always been cautious with Diamonds and rings, but the support and advice I received here led me to my first dance. Thank you so much for my diamond ring, I am always smiling knowing I made a sound choice with Universal gems. You guys are awesome!” From Leicester

Emily Price

"After looking online and visiting three other stores, my heart led me back to where my search began. Peter was very helpful and not only price matched- went the extra mile and sourced me a diamond that was a better cut, clarity and yes- it was bigger!! Thank you Peter!" From Newcastle

Beth & Gary Roberts

"Universal Gems offered us amazing value for the size and quality of our diamond. Its nice to deal with someone who knows about sourcing the right stone and packaged beautifully. Thank you once again." From Leeds

Ronald Jenkins & Family

“Peter has been our family jewellery for the last 15 years. We have always been extremely fond of the jewellery quarter, Birmingham. I’ve had both my daughters married in the past 5 years and I have always been very happy with service and after care.” From Bimringham